About me
As Head of Creative, I lead integrated creative strategies that unite brand and product. With over a decade of experience in tech and apps, I’ve built and scaled design teams, built brands with tactical execution, and driven measurable growth through elevated user experiences.
At Ledger, I oversee Creative and cross-functional alignment across product, marketing, and design operations. To showcase the incredible work the internal team at Ledger does I have launched https://www.sicksicksick.com/.
Prior roles include heading experience design for apps and campaigns at Snap, Zenly , Grindr, Saucey, Airvet and more.
My philosophy: brand is not a wrapper, it’s the experience through which product lives, breathes, and evolves. I partner closely with product, engineering, marketing, and leadership to infuse brand values into every touchpoint.
Beyond design, I have a penchant for matcha green tea ice cream and a soft spot for dog memes. Let's collaborate and craft something remarkable together. Dispo en français aussi pour mes amis en France.
What I Lead / Enable
From micro to macro teams, all is feasible.
Brand Strategy & Architecture
Positioning, brand voice, visual systems, transitions & evolutions
Creative Direction & Brand Governance
Oversight of all brand expressions, ensuring consistency and flexibility across touchpoints
Product Experience Strategy
Aligning product UX with brand values, designing core flows that feel “on-brand”
Design Systems & Ops
Scalable systems, design guidelines, governance, scalability across teams and platforms
Leadership & Team Building
Hiring, mentoring, coaching, managing cross-discipline teams, collaborating with execs and stakeholders
Cross-Channel Campaign Strategy
Integrating brand, product, marketing, paid media, OOH, motion / video
Project Process
You lead, I follow. Whether joining a team or executing as 1 stop shop I am flexible in working styles and autonomous in delivery. You can count on me to get the project done.
01
Let's Chat! (Briefing):
We start by sipping virtual coffee together, diving into your brief and desires for your project.
02
Mouse clicks! (Design)
My and my dog Maïa bask in the glow of the computer screen lime light to push pixels and deliver results.Then, it's your turn to play Miranda Priestly—tell me what's in and what's out this season.
03
Polish & Perfection (Refinement):
Version_001,Version_002, Version_003… I refine the designs until they produce something for the big screen and iconic enough for tik tik trends.
04
Files attached (Project Delivery)
The culmination of our collaborative efforts results in the delivery of a polished, cohesive experience that not only meets but exceeds your expectations. Until the next project !
For larger projects